Don Draper is Dead. Long Live the Marketing Technologist!

Don Draper is Dead. Long Live the Marketing Technologist!

No, this isn't a spoiler for the TV show "Mad Men." This is a wake-up call to all nonprofit marketers who are still using tired techniques that should have already gone the way of shag carpeting and three-martini lunches. Even though so-called "modern marketing" has been around for two decades thanks… Read more

StratusLIVE $3M Equity Investment to Fuel Rapid Growth

Investment will support marketing and sales growth, product innovation, and client services expansion. StratusLIVE, LLC, a leading provider of enterprise-class cloud-based fundraising software and social CRM solutions to nonprofit organizations, today announced it has received a $3 million growth capital investment from private investors. The funding will support expansion in… Read more

Impact Versus Overhead: Which Is More Important?

What makes your nonprofit a trustworthy organization? Is it transparency? Good PR? Low executive turnover? Quantifiable results? A longstanding reputation in the community? Or is it just the ratio of your operating expenses to your program allocations? A new survey conducted by the BBB Wise Giving Alliance and reported in the Chronicle of… Read more