In an era where digital communication reigns supreme, the relevance of direct mail as a fundraising tool has been hotly debated. Many have predicted its demise, overtaken by the immediacy and convenience of digital channels. Yet, direct mail continues to hold its ground as a powerful and effective fundraising medium, especially when combined with modern strategies that elevate its impact. […]
Email marketing enables you to deliver personalized content, straight to a subscriber’s inbox. Using email marketing to engage donors, volunteers, and stakeholders, you can foster strong relationships, increase awareness, and inspire action, donations, and volunteering. […]
By now, most nonprofits have taken the necessary steps towards establishing their brand. Let’s take a moment to revisit what a brand truly encompasses. A brand is not limited to just a logo or a set of colors; it is an entity that fosters immediate visual recognition. Your brand is what sets you apart from others. Therefore, it is crucial to periodically assess and ensure that your organization remains strong and conveys a consistent message across all channels. […]
Ted Lasso’s infectious optimism and leadership style have captured the hearts of audiences worldwide, offering a refreshing perspective amidst the trials of everyday life. […]
Free software may cost more than you think. Imagine you’re in the market to buy a car. When doing research, what do you look for? […]