Rethinking Healthcare Philanthropy: The Role of Technology in Driving Change Healthcare philanthropy is at a crossroads. The landscape is becoming increasingly complex, with rising IT costs, escalating donor demands, high staff turnover, and constant threats from ransomware. To navigate these challenges, healthcare organizations need to rethink their strategies and embrace innovative solutions that can transform their philanthropic efforts. […]
According to the public relations agency, M+R, in 2021, organic website traffic comprised 41% of all nonprofit website traffic. Of those organic visitors, only .11% donated, resulting in the average revenue generated by an organic visitor of 15 cents. […]
Utilizing generative AI might just be the smartest move for your nonprofit’s communication strategy. It’s like having an extra pair of hands, ready to help you get your message out there in a clear, cohesive way. Achieving your desired outcome from AI all boils down to how you ask for what you need. Once you get the hang of straightforward, precise prompts, you’ll be crafting engaging content with ease. This isn’t just about saving time—it’s about making every word count and connecting with your audience more consistently. Let’s talk about [...]
In the digital age, organic website traffic plays a crucial role in generating cost-efficient fundraising for nonprofits. Data from the 2023 M+R Benchmarks study showed that a significant percentage of visitors to nonprofit websites come from organic search results (38%). However, only a small fraction of these visitors typically convert into donors (0.23%). Further details from the report demonstrate that 33% of recurring donors are acquired online – demonstrating the importance of on-page optimization to drive sustained giving. Ultimately, enhancing the effectiveness of your online donation pages is therefore [...]
One solution for event management. A different solution for peer-to-peer fundraising. Yet another solution for marketing. Does this nonprofit technology mishmash sound familiar? […]