Five Ways to Turn Workplace Giving Donors into Lifelong Supporters
Workplace giving campaigns generate real revenue, but for most nonprofits, that’s where the relationship ends. A donor gives through their employer’s program, the campaign closes, and the connection fades. That outcome isn’t inevitable. The organizations that treat workplace giving as the beginning of a donor relationship, not a one-time transaction, are the ones building sustainable funding and a loyal supporter base that follows donors from job to job. Here are five strategies to make that happen in 2026. […]