Assessing Charity Navigator's New Ranking System

New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. The updated version of the charity rating system consists mainly of changes made to Charity Navigator's financial health rating metrics. They will not affect measurements… Read more

Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

What CSR Means For Nonprofits

Good deeds are good for business. Corporate social responsibility (CSR, also called corporate citizenship, responsible business, corporate responsibility & sustainability, etc.) is a form of corporate self-regulation which is natively integrated into the business model. CSR is intended to not only ensure compliance with the law, but for many businesses CSR goes beyond conforming… Read more

LinkedIn Acquisition Will Boost Microsoft CRM Dominance

LinkedIn acquisition fuels Microsoft's expansion by introducing natively integrated social, analytics, and more. Just last week, Microsoft announced they would be acquiring professional social network LinkedIn for $26.2 billion, the largest acquisition in the company's history. Under the terms of the acquisition — and with the reported full support of their respective boards — LinkedIn will "retain… Read more

Free Software: Too Good to Be True

Free software may cost more than you think. Imagine you're in the market to buy a car. When doing research, what do you look for? Does it have to be sporty? Have 4-wheel drive? Will you only consider blue cars? Or cars with leather seats? As with any major purchase, if your only criteria… Read more

How to Define + Measure Social Impact

When measuring social impact, actions speak louder than words. Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community. While the sentiment is admirable, without quantifiable results, it's just a warm fuzzy feeling… with no actual improvement. So what does successful social impact look… Read more

Cause Marketing For Every Nonprofit

Types of Cause Marketing In order to understand cause-related marketing, it's important to note the many different forms it often takes. As in the example above, it can mean that the for-profit company donates a portion of sales, often sales of a single product, or only during a specified time period. For example, credit card companies sometimes… Read more

Storytelling Success: HONY

these 7 story archetypes to ramp up your fundraising appeals.) But to understand how stories can electrify a cause's fundraising campaign, look no further than Humans of New York (a.k.a. HONY), a photo essay blog founded in 2010 by photographer and Millennial social activist, Brandon Stanton. Luckily for the humans of… Read more

Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe. Luckily, Red Nose Day is once again here to help! For the second year in a… Read more

'Stamp Out Hunger' Food Drive this Saturday

Leave bags of non-perishable food by your mailbox this Saturday, May 14th for the USPS Stamp Out Hunger food drive. Every year, on the second Saturday in May, letter carriers in more than 10,000 cities and towns across America collect non-perishable food items donated by their postal customers in the National Association of… Read more

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