Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. […]
New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. […]
The Nonprofit Research Collaborative released its annual Special Report on Nonprofit Fundraising Campaigns and it’s chock full of great information for nonprofits of any size. […]
It’s not easy to build lifelong donor relationships. […]
Is your nonprofit ready for the donor data revolution? We’ve all heard how important “big data” is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data analysis that is transforming the way businesses and nonprofits operate. […]
Discover how to identify, evaluate, and motivate your donors Recency. Frequency. Monetary value. The all-powerful RFM. […]
There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. […]
Remove barriers to online donation and make giving as simple as possible. Everyone has heard “follow the money,” implying that if you pay greater attention to where the money is coming from and where it’s going, you will find success. […]
Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage “old habits die hard” more true than in the nonprofit world. […]
If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already be familiar with cause marketing. […]