Is Your Nonprofit Ready For Mobile Giving?
For donations on demand – go where the money is! Donors may have many reasons for choosing to give “on the go” instead of via direct mail, in person, or at their computer. […]
How To Easily Accept Online Donations
Remove barriers to online donation and make giving as simple as possible. Everyone has heard “follow the money,” implying that if you pay greater attention to where the money is coming from and where it’s going, you will find success. […]
Double Opt-In Benefits for Nonprofit Email Marketing
Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage “old habits die hard” more true than in the nonprofit world. […]
Cause Marketing For Every Nonprofit
If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already be familiar with cause marketing. […]
3 Brand Building Rules for Successful Nonprofits
Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. […]
Why Do People Give To Charity? (Hint: It Pays To Tell A Friend)
Tell your community of supporters about your campaign & ask them to share with their friends. Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit’s fundraising efforts. People and businesses choose to give money to charity for a variety of reasons. […]
5 Principles for Building Strong Donor Relationships
People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships. […]
3 Questions to Better Donor Relationships
To get the best responses, you must know how to ask the right questions. Smart businesses know that when they take the time to get to know their customers, they often become customers for life. The same principle applies to your nonprofit organization’s relationships with its constituents. There are certain fundamentals which can be used to improve any donor relationship. […]