Cause Marketing For Every Nonprofit
If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already be familiar with cause marketing. […]
Nonprofit Advocacy Done Right
Pause a moment to reflect on your nonprofit’s mission. […]
The Best Practice Fundraisers Aren’t Practicing
There are many obstacles to overcome to become a master fundraiser. […]
3 Brand Building Rules for Successful Nonprofits
Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. […]
Why Do People Give To Charity? (Hint: It Pays To Tell A Friend)
Tell your community of supporters about your campaign & ask them to share with their friends. Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit’s fundraising efforts. People and businesses choose to give money to charity for a variety of reasons. […]
5 Principles for Building Strong Donor Relationships
People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships. […]
3 Questions to Better Donor Relationships
To get the best responses, you must know how to ask the right questions. Smart businesses know that when they take the time to get to know their customers, they often become customers for life. The same principle applies to your nonprofit organization’s relationships with its constituents. There are certain fundamentals which can be used to improve any donor relationship. […]