It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti “Black Friday”. Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of the holiday season that has steadily built up over the last decade. […]
Updated May 5, 2025 To thrive in today’s digital fundraising landscape, nonprofits must go beyond simply attracting website visitors — they must convert them. According to the 2025 M+R Benchmarks Study, the average nonprofit website has a conversion rate of just 0.5%, meaning only 1 in 200 visitors makes a donation. The stakes are even higher when you consider that 31% of all 2024 online revenue came from monthly giving — a form of support often initiated through optimized donation pages. This underscores a critical truth: nonprofits must optimize [...]
New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are ‘must-have’ features and which are ‘nice-to-haves’? […]
An increase in charitable giving is on the horizon. That’s the forecast from a recent recent report by Indiana University’s Lilly Family School of Philanthropy. According to the report, charitable giving is expected to grow by nearly 5% per year in 2015 and again in 2016. […]
Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. […]
It’s not easy to build lifelong donor relationships. […]
There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. […]
When buying nonprofit software, it’s important to account for all expenses and savings—not just upfront costs. When I was growing up, I remember my parents doing whatever they could to save money. […]
2014 StratusLIVE Online Workplace Giving Campaign Software Success At StratusLIVE, we understand how critically important online workplace giving campaigns are to the United Way community. That’s why we decided to check in with United Ways who had recently implemented StratusLIVE’s Online Workplace Giving software. […]
If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already be familiar with cause marketing. […]