REPORT: Creating Better Donor Relationships
It’s not easy to build lifelong donor relationships. […]
The Chan Zuckerberg Initiative & Philanthropy
When Mark Zuckerberg and his wife Dr. Priscilla Chan welcomed their first child, Maxima Chan Zuckerberg, into the world last month it was not only a momentous occasion for the famous young family, but the presumed catalyst for another recent Zuckerberg-Chan collaboration that will change the direction of American philanthropy for decades to come. […]
5 Tips for Election Year Fundraising
Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. […]
Catch ‘Em All: Pokémon Go for Nonprofits
Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s [...]
Assessing Charity Navigator’s New Ranking System
New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. […]
Nonprofit Donor Communication: Stop Summer Slide
The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it’s also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the “dog star”. […]
Prescriptive Analytics: Using Data to Make Great Decisions
Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results. […]
Use This Checklist To Help Donors Get The Message
There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. […]
How Are Nonprofits Using Business Intelligence?
Is your nonprofit ready for the donor data revolution? We’ve all heard how important “big data” is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data analysis that is transforming the way businesses and nonprofits operate. […]
Giving Preferences Drive Fundraising Methods
Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide. When I joined the company, they were in the process of converting the advertising for these publications (a.k.a. the business bread-and-butter) from print to digital. […]