In an era where digital communication reigns supreme, the relevance of direct mail as a fundraising tool has been hotly debated. Many have predicted its demise, overtaken by the immediacy and convenience of digital channels. Yet, direct mail continues to hold its ground as a powerful and effective fundraising medium, especially when combined with modern strategies that elevate its impact. […]
Email marketing enables you to deliver personalized content, straight to a subscriber’s inbox. Using email marketing to engage donors, volunteers, and stakeholders, you can foster strong relationships, increase awareness, and inspire action, donations, and volunteering. […]
In 1996, Bill Gates wrote an essay called “Content is King.” In it, he discusses the potential of the internet to ignite a substantial increase in content creation and new revenue streams. Over 25 years later, his assessment holds true: […]
A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing. The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the nonprofit industry. […]
It’s not easy to build lifelong donor relationships. […]
Microsoft Dynamics wins CRM Magazine Market Leader Awards in Enterprise CRM, Midmarket CRM, Small Business CRM, and Sales Force Automation categories. StratusLIVE for Fundraisers is built on the Microsoft Dynamics CRM platform for many good reasons. And we’re not alone in recognizing Microsoft as the clear leader in CRM technology. […]
In 2020, many nonprofits converted their marketing, fundraising, and operations functions into an all-digital environment instantaneously. Before you move full speed ahead into the remainder of 2021, it’s important to revisit and future-proof your digital marketing and fundraising strategies for the future. […]
Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results. […]
Gain insight into your nonprofit decisions with facts and figures, not guesses. Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were discussing the intersection of donor acquisition and data. […]
It’s tempting for nonprofits to court Millennials. […]