How to Master Nonprofit Digital Donor Engagement

By |2024-11-22T20:35:13-05:00August 28th, 2024|

In business, digital engagement is closely aligned with customer engagement. Today’s consumers expect excellent service that is personalized to their needs. If they share data with the businesses they support, they expect that data to be used for the betterment of their experience. Better experiences will lead to customer retainment and growth which is vital in a volatile economic climate. Nonprofit organizations must also consider their customer’s experience – the donor. By providing personalized, transformative donor experiences, you increase your donor retention rates and overall giving. What influences the donor [...]

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Checklist for an Optimized Online Donation Page

By |2024-11-22T14:08:34-05:00May 23rd, 2024|

  According to the public relations agency, M+R, in 2021, organic website traffic comprised 41% of all nonprofit website traffic. Of those organic visitors, only .11% donated, resulting in the average revenue generated by an organic visitor of 15 cents. […]

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Prompting AI for Successful Nonprofit Donation Pages

By |2024-11-22T14:07:32-05:00May 1st, 2024|

Utilizing generative AI might just be the smartest move for your nonprofit’s communication strategy. It’s like having an extra pair of hands, ready to help you get your message out there in a clear, cohesive way. Achieving your desired outcome from AI all boils down to how you ask for what you need. Once you get the hang of straightforward, precise prompts, you’ll be crafting engaging content with ease. This isn’t just about saving time—it’s about making every word count and connecting with your audience more consistently. Let’s talk about [...]

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Maximizing Online Donations: Key Insights and Strategies for Effective Donation Pages

By |2024-11-22T14:07:39-05:00May 1st, 2024|

  In the digital age, organic website traffic plays a crucial role in generating cost-efficient fundraising for nonprofits. Data from the 2023 M+R Benchmarks study showed that a significant percentage of visitors to nonprofit websites come from organic search results (38%). However, only a small fraction of these visitors typically convert into donors (0.23%). Further details from the report demonstrate that 33% of recurring donors are acquired online – demonstrating the importance of on-page optimization to drive sustained giving. Ultimately, enhancing the effectiveness of your online donation pages is therefore [...]

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Reframe your Corporate Partnerships through Shared Purpose

By |2024-11-22T14:08:21-05:00April 1st, 2024|

Today’s social and environmental challenges require cross-sector collaboration to drive effective and meaningful change. Corporate-nonprofit partnerships through initiatives such as Corporate Social Responsibility (CSR) offer a tremendous opportunity to leverage each partner’s unique strengths and work toward a collective goal. Prior to engaging in a partnership, it’s critical that nonprofit organizations along with their corporate partners consider their shared purpose. […]

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Looking Ahead: Leveraging Past Trends to Forge New Paths in Nonprofit Technology for 2024

By |2024-11-22T14:07:53-05:00January 2nd, 2024|

As we reflect upon this past year (and our most viewed blog content), it’s clear four key themes captured the attention of nonprofit fundraisers and marketers. These themes – digital engagement and personalization, data management, and individual donor engagement– aren’t passing trends, but priorities that will continue to shape the future of the nonprofit industry. In this blog post, we delve into these four themes and explore how they will evolve in 2024. More importantly, we will examine how emerging nonprofit technologies will empower nonprofits to deepen their effectiveness and [...]

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Digital Donor Diaries Part Two: Inform Comprehensive Fundraising Strategies

By |2024-11-22T14:25:33-05:00June 27th, 2023|

To accurately set expectations and goals for future fundraising initiatives, it’s important to evaluate your campaign history and create a habit of data analysis. This approach along with identifying trends both within and outside your industry and researching donor expectations will ensure you prepare for the future while you realize your own organization’s success. […]

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