Enhancing Your Nonprofit’s Brand Identity
By now, most nonprofits have taken the necessary steps towards establishing their brand. Let’s take a moment to revisit what a brand truly encompasses. A brand is not limited to just a logo or a set of colors; it is an entity that fosters immediate visual recognition. Your brand is what sets you apart from others. Therefore, it is crucial to periodically assess and ensure that your organization remains strong and conveys a consistent message across all channels. […]