Nonprofit organizations tirelessly build corporate support through comprehensive Corporate Social Responsibility (CSR) programs. These programs are a fusion of initiatives ranging from corporate contributions through foundations to employee-driven philanthropy, including matching gifts, volunteer grants, and skills-based volunteering. […]
Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s [...]
Earlier this month, a new Facebook site geared toward nonprofits debuted to fanfare and media exposure. […]
Microsoft Dynamics wins CRM Magazine Market Leader Awards in Enterprise CRM, Midmarket CRM, Small Business CRM, and Sales Force Automation categories. StratusLIVE for Fundraisers is built on the Microsoft Dynamics CRM platform for many good reasons. And we’re not alone in recognizing Microsoft as the clear leader in CRM technology. […]
Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage “old habits die hard” more true than in the nonprofit world. […]
In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem. […]
Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. […]
“How much am I going to have to pay to be number one in search results?” Unfortunately, that was not a rhetorical question. Nor was it sarcasm. That was a real question I recently heard a business person ask a web development team. […]
Things are changing… again. In case you missed it, Google recently announced more upcoming changes to the way it indexes websites for search results. Those changes are now in full effect. […]