Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

Free Software: Too Good to Be True

Free software may cost more than you think. Imagine you're in the market to buy a car. When doing research, what do you look for? Does it have to be sporty? Have 4-wheel drive? Will you only consider blue cars? Or cars with leather seats? As with any major purchase, if your only criteria… Read more

Free Software: Too Good to Be True

Free software may cost more than you think. Imagine you're in the market to buy a car. When doing research, what do you look for? Does it have to be sporty? Have 4-wheel drive? Will you only consider blue cars? Or cars with leather seats? As with any major purchase, if your only criteria… Read more

Cause Marketing For Every Nonprofit

Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other as well as donors, consumers, and/or the public at large.… Read more

Cause Marketing For Every Nonprofit

Cause Marketing For Every Nonprofit

Types of Cause Marketing In order to understand cause-related marketing, it's important to note the many different forms it often takes. As in the example above, it can mean that the for-profit company donates a portion of sales, often sales of a single product, or only during a specified time period. For example, credit card companies sometimes… Read more

Storytelling Success: HONY

Storytelling Success: HONY

You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission. (And if you need inspiration, check out these 7 story archetypes to ramp up your fundraising appeals.) But to understand how stories can electrify a cause's fundraising campaign, look… Read more

Storytelling Success: HONY

Storytelling Success: HONY

these 7 story archetypes to ramp up your fundraising appeals.) But to understand how stories can electrify a cause's fundraising campaign, look no further than Humans of New York (a.k.a. HONY), a photo essay blog founded in 2010 by photographer and Millennial social activist, Brandon Stanton. Luckily for the humans of… Read more

Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe. Luckily, Red Nose Day is once again here to help! For the second year in a… Read more

Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe. Luckily, Red Nose Day is once again here to help! For the second year in a… Read more