Getting the Most Out of Your CRM

I was recently talking to a long-time friend who is the founder and president of a large electrical distribution company. We covered a lot of topics, and eventually wound up discussing the pros and cons of different types of software. When discussing CRM, he quipped "I just want my sales people… Read more

Getting the Most Out of Your CRM

Not Just Software As it turns out, like so many others, my friend's company has "tried" several contact management tools and even a couple of "CRMs" which vendors had tried to "bolt-on" to their accounting as a separate system. The result was not more - but less efficiency. Ironically, less… Read more

Building Lifetime Donors

What's in it for me? In this "what's in it for me" world, you can usually tell when someone only wants something from you. Well, guess what. So can donors. Yet in the nonprofit community, many organizations often forget that donors are people. After a while, the daily workload and persistent… Read more

Building Lifetime Donors

What's in it for me? In this "what's in it for me" world, you can usually tell when someone only wants something from you. Well, guess what. So can donors. Yet in the nonprofit community, many organizations often forget that donors are people. After a while, the daily workload and persistent… Read more

[REPORT] The Nonprofit Overhead Disconnect

[REPORT] The Nonprofit Overhead Disconnect

The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit. In 2013, three major agencies that evaluate and serve the nonprofit industry co-authored an open letter to the American donor. GuideStar, Charity Navigator, and the BBB Giving… Read more

[REPORT] The Nonprofit Overhead Disconnect

[REPORT] The Nonprofit Overhead Disconnect

The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit. In 2013, three major agencies that evaluate and serve the nonprofit industry co-authored an open letter to the American donor. GuideStar, Charity Navigator, and the BBB Giving… Read more

Nonprofit Donor Communication: Stop Summer Slide

Nonprofit Donor Communication: Stop Summer Slide

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star". It's the time of year when lawns begin to turn brown… Read more

Nonprofit Donor Communication: Stop Summer Slide

Nonprofit Donor Communication: Stop Summer Slide

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star". It's the time of year when lawns begin to turn brown… Read more

Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more