Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world. That is why it can often be frustrating for 21st… Read more

How to Define + Measure Social Impact

When measuring social impact, actions speak louder than words. Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community. While the sentiment is admirable, without quantifiable results, it's just a warm fuzzy feeling… with no actual improvement. So what does successful social impact look… Read more

How to Define + Measure Social Impact

When measuring social impact, actions speak louder than words. Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community. While the sentiment is admirable, without quantifiable results, it's just a warm fuzzy feeling… with no actual improvement. So what does successful social impact look… Read more

Cause Marketing For Every Nonprofit

Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other as well as donors, consumers, and/or the public at large.… Read more

Cause Marketing For Every Nonprofit

Cause Marketing For Every Nonprofit

Types of Cause Marketing In order to understand cause-related marketing, it's important to note the many different forms it often takes. As in the example above, it can mean that the for-profit company donates a portion of sales, often sales of a single product, or only during a specified time period. For example, credit card companies sometimes… Read more

Storytelling Success: HONY

Storytelling Success: HONY

You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission. (And if you need inspiration, check out these 7 story archetypes to ramp up your fundraising appeals.) But to understand how stories can electrify a cause's fundraising campaign, look… Read more

Storytelling Success: HONY

Storytelling Success: HONY

these 7 story archetypes to ramp up your fundraising appeals.) But to understand how stories can electrify a cause's fundraising campaign, look no further than Humans of New York (a.k.a. HONY), a photo essay blog founded in 2010 by photographer and Millennial social activist, Brandon Stanton. Luckily for the humans of… Read more

Nonprofit Advocacy Done Right

Pause a moment to reflect on your nonprofit's mission. Is it to perpetually write grant proposals? Make phone calls asking for donations? Write emails? Probably not. More than likely, your nonprofit was initially founded because there was a need and because there were people who cared who truly wanted to… Read more

Nonprofit Advocacy Done Right

and what it isn't. What is Nonprofit Advocacy Advocacy is loosely defined as any action or activity that promotes the cause of the nonprofit organization by advocating on behalf of the nonprofit's cause. Umbrella causes, nonprofit groups, and specific initiatives can all benefit from nonprofit advocacy. For example: environmental resource conservation and protection is an… Read more