Creating Nonprofit Visual Impact

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively. In today's high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes, anyone? — media outlets are now emitting bursts of information through updates… Read more

Creating Nonprofit Visual Impact

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively. In today's high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes, anyone? — media outlets are now emitting bursts of information through updates… Read more

How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of the holiday season that has steadily built up over the last… Read more

How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of the holiday season that has steadily built up over the last… Read more

The Generous Generation: Millennials & Nonprofits

Millennial Impact Project reports that those born between the early 1980s and the late 1990s currently spend over $300 billion annually and are expected to make up 50% of the American workforce by the year 2020. In 'Fast Future: How the Millennial Generation Is Shaping Our World', Millennial writer and filmmaker David… Read more

The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials. For starters, there are over 80 million of them. In fact, 2015 marks the first year that Millennials outnumber Baby Boomers as the largest living American generation. Earlier this year, they surpassed Generation X to become the largest share of the U.S. workforce. As a group,… Read more

We Have A Winner!

Congratulations, Jim! Jim Travers from United Way of Greater New Haven is the winner of the $100 Visa gift card giveaway! He visited the StratusLIVE booth earlier this month at the United Way Fundraising For Impact Summit in New Orleans, Louisiana. Jim spoke to members of our friendly StratusLIVE account executive team and entered… Read more

We Have A Winner!

Congratulations, Jim! Jim Travers from United Way of Greater New Haven is the winner of the $100 Visa gift card giveaway! He visited the StratusLIVE booth earlier this month at the United Way Fundraising For Impact Summit in New Orleans, Louisiana. Jim spoke to members of our friendly StratusLIVE account executive team and entered… Read more

Don Draper is Dead. Long Live the Marketing Technologist!

Don Draper is Dead. Long Live the Marketing Technologist!

The Marketing Technologist One place to start is with your marketing team itself. (Even if you don't have a marketing "team" per se, this advice will still apply to your organization.) The concept of a marketing technologist has been around for a few years but has only recently started crossing into the nonprofit sector.… Read more

Don Draper is Dead. Long Live the Marketing Technologist!

Don Draper is Dead. Long Live the Marketing Technologist!

No, this isn't a spoiler for the TV show "Mad Men." This is a wake-up call to all nonprofit marketers who are still using tired techniques that should have already gone the way of shag carpeting and three-martini lunches. Even though so-called "modern marketing" has been around for two decades thanks… Read more