Client Success – United Way of Greater Cincinnati
Constituent Relationship Management
Nonprofit Business Intelligence
United Way of Greater Cincinnati Exceeds Campaign Goal and Adopts More Constituent-Focused Approach With StratusLIVE for Fundraisers™
As a leading not-for-profit in the Greater Cincinnati area, the United Way focuses on education, income, and health, while creating opportunities for individuals and strengthening the entire community.
When United Way of Greater Cincinnati (UWGC) was looking to enhance the way they engaged with donors and the community, it was imperative to identify a solution able to handle literally hundreds of thousands of transactions, yet still be very easy to use. “We worked at changing our culture and business practices to be more constituent-focused,” said Chris Martin, vice president of resource development. “Having a technology platform that would enable us to have a more integrated and automated approach to constituent relationship management was the last piece of the puzzle.”
In 2011, UWGC’s very first fundraising campaign using StratusLIVE exceeded all expectations. StratusLIVE for Fundraisers software was used for every facet of the campaign, including planning, execution, processing, allocation, and payouts to agencies.
In fact, the 2011 campaign raised more than $60 million, exceeding the goal by over a quarter-million dollars. The campaign also brought more than 2,800 new donors and 102 new employee campaigns and corporate gifts. In the same period, nearly 14,000 existing donors increased their gifts.
“One of the things that
- Leveraged the familiar Microsoft Outlook interface for more efficient workflow
- Single, comprehensive technology solution
- Employees and volunteers able to access real-time data
- Focused on deeper donor engagement, while streamlining operations and
- Increased pledges and donations; engaged more donors at higher recognition levels
Shortenedtime between constituent donation and payouts to member agencies
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