How to Effectively Engage your Alumni in your Fundraising Efforts

By |2019-11-05T15:55:23+00:00November 1st, 2019|Nonprofit Solutions|0 Comments

As former participants of your programs, your alumni represent a unique donor demographic. They understand best the effectiveness of your outreach, and they are living examples of your work. If you cultivate this donor group effectively and remind them of the lessons learned and opportunities granted to them through your organization, they can become a consistent funding source. If you are ready to develop a comprehensive donor engagement strategy, here are five steps to involve your alumni in your fundraising efforts: Invite your alumni to share personal or professional updates via your e-newsletter and social media. Community is all about connection. By sharing updates regarding their personal or professional lives, your alumni continue to feel tied to your organization. Within your e-newsletter campaigns, include a section for an alumni spotlight. This blurb can serve as a Q&A between your organization and the alumnus. Make sure to include a question [...]