11 11, 2019

Tips to Identify your Funders’ Centers of Influence

By |2019-11-11T15:36:49+00:00November 11th, 2019|Nonprofit Solutions|0 Comments

Imagine walking into a room filled with individuals who shared similar characteristics with some of your most loyal donors and contributors. These individuals understand your mission and vision, and they have a propensity to give. This room exists, and it’s filled with your donors’ centers of influence (COI). If you can successfully tap into this group, you have the potential to unlock an influx of new donor dollars. Identify your donor profile In order to identify your funders’ centers of influence, you must think back to your donor profile. Who is this individual? Where do they “hang out” both in online and offline communities? If you successfully identify these groups, you can identify additional individuals who may contribute to your cause. Since these individuals associate with one of your donors, they should be more inclined to donate to your cause as well, right? Let’s take an example by identifying [...]

1 11, 2019

How to Effectively Engage your Alumni in your Fundraising Efforts

By |2019-11-05T15:55:23+00:00November 1st, 2019|Nonprofit Solutions|0 Comments

As former participants of your programs, your alumni represent a unique donor demographic. They understand best the effectiveness of your outreach, and they are living examples of your work. If you cultivate this donor group effectively and remind them of the lessons learned and opportunities granted to them through your organization, they can become a consistent funding source. If you are ready to develop a comprehensive donor engagement strategy, here are five steps to involve your alumni in your fundraising efforts: Invite your alumni to share personal or professional updates via your e-newsletter and social media. Community is all about connection. By sharing updates regarding their personal or professional lives, your alumni continue to feel tied to your organization. Within your e-newsletter campaigns, include a section for an alumni spotlight. This blurb can serve as a Q&A between your organization and the alumnus. Make sure to include a question [...]

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