Making the Thriving United Way Framework Actionable with StratusLIVE

By Kelly Perry

August 16, 2024

Thriving UW Blog Post

The “Thriving United Way Framework” is a visionary roadmap designed to guide local United Ways towards greater impact and sustainability. However, for many fundraisers and organizational leaders, the sheer scope of the framework can feel overwhelming, especially when balancing strategic planning with the day-to-day demands of managing teams, resources, and community partnerships. The good news is that with the right tools, this framework doesn’t have to be daunting. StratusLIVE provides a single, unified solution that not only simplifies your work but also drives collaboration and maximizes outcomes across all focus areas of the framework.

Let’s dive into each of these focus areas and how StratusLIVE can support you in achieving these goals.

1. Cultivate Collaborative Community Leadership with a Unified Platform

To manage and engage your communities seamlessly, United Way leaders can rely on StratusLIVE’s integrated system. By combining donor management with engagement and community impact tools in one platform, United Ways can better collaborate across sectors, drive innovative solutions, and stay ahead of emerging trends. This unified approach ensures that leadership efforts are aligned with the collective goals of the community.

2. Build Equitable Community Impact through Unified Data

A holistic approach to community engagement and donor management is essential for fostering collaboration across departments. StratusLIVE’s single solution connects all these aspects, allowing United Ways to effectively represent diverse voices and ensure that impact strategies are equitable and inclusive. Leveraging unified data enables United Ways to coordinate efforts more effectively, aligning initiatives with broader community goals.

3. Build Brand Strength, Awareness, & Relevance through Consistent Branding & Messaging

Streamlining communications across all channels becomes easier with StratusLIVE’s unified platform. United Ways can ensure consistent and compelling messaging, which strengthens their brand and facilitates cohesive storytelling that resonates with local communities. By uniting marketing and donor management efforts, United Ways enhance their relevance and engagement within the community.

4. Diversify Revenue Streams through a Unified Fundraising Strategy

StratusLIVE’s integrated platform is your one-stop solution for all fundraising activities. Whether you’re running peer-to-peer campaigns, setting up donation pages, or managing events, everything is centralized in one place. This unified approach ensures that all efforts are coordinated, enabling you to diversify revenue streams and collaborate more effectively with your team.

Additionally, the platform’s moves management, wealth scoring, and major gifts functionalities allow you to strategically engage high-potential donors, while grant management tools streamline the pursuit and reporting of funding opportunities. This unified system ensures that all fundraising efforts are strategically aligned, maximizing donor engagement and fundraising success.

5. Build a Strong Organizational Foundation by Streamlining Your Operations

One of the key benefits of using StratusLIVE is how it simplifies your operations. By integrating donor management, financial processing, and engagement tools into a single platform, StratusLIVE reduces the need for multiple systems. This not only saves time but also fosters better collaboration across departments. As a result, your United Way becomes more agile, capable of adapting quickly to new challenges and opportunities—ensuring long-term sustainability and success.

6. Strengthening the United Way Network through Network Citizenship

Collaboration is at the heart of the Thriving United Way Framework, and StratusLIVE’s platform makes it easier than ever. By unifying donor and engagement data, StratusLIVE has the capacity to facilitate resource sharing, share best practices and insights, enabling more cohesive and impactful network-wide initiatives. This strengthens not only your local chapter but also the entire United Way network, ensuring that all efforts are aligned with the broader mission.

Taking Action Today

The Thriving United Way Framework provides a powerful vision, but turning that vision into reality requires actionable steps. With StratusLIVE, you can start small by focusing on specific campaigns or donor segments, using the platform’s tools to streamline your efforts and achieve quick wins. Over time, as you integrate more of StratusLIVE’s capabilities into your work, you’ll find that the framework’s broader goals become not just achievable but integral to your daily operations.

By embracing a unified solution like StratusLIVE, you can turn the ambitious goals of the Thriving United Way Framework into actionable strategies that drive real-world impact, both now and in the future.  


Learn more about how StratusLIVE serves United Ways here.