Skip to content

Free benchmark tool

How does your fundraising compare? Ask the 990s.

Type your organization’s name or EIN. We place its fundraising efficiency, growth, and four more figures against a peer cohort of nonprofits with the same mission and revenue band, built from public IRS Form 990 filings.

  • Headline figures free, no email
  • Full report with a work email
  • Public data, plain language, no scoring

Search by name, or type the nine-digit EIN from your Form 990.

Covers 501(c)(3) organizations filing the full Form 990. Results show the newest public filing.

Six figures every board recognizes

What the benchmark report covers.

Every metric comes straight from lines on the Form 990, so peers are measured under the same rules. Each one renders as the value, a percentile bar against the cohort, and one plain sentence.

Headline metric, ungated

Fundraising efficiency

Contributions and grants (Part I line 8) divided by total fundraising expenses (Part I line 16b).

How many dollars of contributions arrived for each dollar spent on fundraising. The number every development office already tracks as cost to raise a dollar, turned the other way up.

Headline metric, ungated

Contribution growth

Contributions in the newest filing compared with two tax years earlier, annualized.

Whether contributed revenue is growing faster or slower than peers. A rate below the cohort median over three years is the question boards ask first.

Full report

Contribution share of revenue

Contributions and grants divided by total revenue (Part I line 12).

How much of the budget depends on fundraising rather than program fees or other income. Context for the other five numbers, not a target.

Full report

Program expense ratio

Program service expenses (Part IX line 25, column B) divided by total functional expenses (column A).

The share of spending that went to programs. Watchdogs publish it, so boards expect it; allocation practices vary, so treat small differences as noise.

Full report

Fundraising investment rate

Total fundraising expenses (Part I line 16b) divided by total expenses (Part I line 18).

What the organization invests in raising money. A rate well below peers is usually an opportunity to fund growth, not a sign of thrift.

Full report

Net asset trend

Net assets at the end of the newest filing compared with two tax years earlier.

Whether the balance sheet is building or drawing down. The finance committee reads this next to the growth number.

Peers, defined

Same mission. Same size. Nothing else.

A peer cohort is every 501(c)(3) in the same IRS mission group and the same revenue band, using each organization’s newest full Form 990. A cohort needs at least 30 organizations; when a mission group is thin in a band, the adjacent bands are combined and the report says so.

This edition covers 173,008 organizations with revenue from $250,000 to $250 million, tax years 2023 and 2024, built 2026-09-30. Percentiles are descriptive: they say where a figure sits, not whether it is good.

Read the methodology and caveats

Revenue bands

  • Under $1Mfrom $250K
  • $1M to $3M
  • $3M to $10M
  • $10M to $15M
  • $15M to $22M
  • $22M to $30M
  • $30M to $250M

Bands match the ones we use everywhere on this site, so a benchmark and a working session describe the same organization.

The whole sector, by mission and size

Medians across 173,008 nonprofits.

The same dataset, summarized. Median fundraising efficiency, contribution growth, program expense ratio, and fundraising investment rate for every mission group and revenue band.

Median fundraising efficiency
$14.60
raised per fundraising dollar
Median contribution growth
+3.6%
a year, three fiscal years
Median program expense ratio
85%
of spending on programs
Median fundraising investment
4.1%
of spending on fundraising
See benchmarks by mission and size

Where the 990 ends

The filing tells you where you stand. Your CRM tells you why.

A benchmark answers the board’s first question. The next ones need your own data: which donors drove the growth number, who is about to lapse, and where next year’s contributions come from. Ignite works from your live constituent data, so the answers are current, not eighteen months old.

Behind the growth number

Giving history by donor, segment, and campaign, so the trend on this page has names attached.

Who is about to lapse

Predictive segments flag donors at high lapse risk from recency and engagement, so the ones going quiet are on a list before they are gone.

Next year’s number

Opportunity pipeline, pledge schedules, and recurring plans in the same platform, so next year’s number is built from commitments, not a filing.

See Ignite Fundraising

Questions about the peer benchmark lookup.

What is a nonprofit peer benchmark?

A peer benchmark places one organization’s figures next to organizations of the same mission category and revenue band. This tool uses six figures every board recognizes: fundraising efficiency, contribution growth, contribution share of revenue, program expense ratio, fundraising investment rate, and net asset trend. Each one is shown as a value and as a percentile among peers, with the cohort median beside it.

Where does the data come from?

Public IRS Form 990 filings, read from the IRS e-file releases as published by the National Center for Charitable Statistics, plus the IRS Business Master File for each organization’s mission code. Nothing is estimated, surveyed, or entered by hand. The methodology page lists every line used.

Read the methodology

How is the peer cohort chosen?

Peers share the organization’s NTEE major group (the IRS mission category, such as human services or education) and its revenue band. The bands are under $1M, $1M to $3M, $3M to $10M, $10M to $15M, $15M to $22M, $22M to $30M, and $30M to $250M. A cohort needs at least 30 organizations; when a mission group is thin in a band, adjacent bands are combined and the report says so.

Is a low percentile bad?

No. A percentile says where a figure sits among peers, nothing more. A 30th percentile fundraising investment rate can mean an organization is under-investing in growth, or that it allocates costs differently, or that it relies on program revenue. The report gives the plain reading and leaves the judgment to you and your board.

Why does the fundraising efficiency differ from our internal number?

Form 990 reports total fundraising expense as the organization allocates it across program, management, and fundraising, and reports contributions after the IRS definitions, including in-kind gifts. Internal cost-to-raise-a-dollar figures usually count different things. Use the 990 number to compare with peers, who filed under the same rules, and the internal number to manage the team.

Why is the newest filing a year or two old?

Form 990 data becomes public roughly a year to eighteen months after the fiscal year ends, so the newest filing is the most recent public view of an organization, not its current position. This edition uses tax years 2023 and 2024 for the cohorts. The report states the exact years for the organization you look up.

Do I need to enter my email?

Not for the headline figures. The organization, its peer cohort, and the two headline metrics appear as soon as you pick a result. The full report, with all six metrics, the three-year trend, and the revenue mix, unlocks with a work email and first name.

Can I benchmark an organization I do not work for?

Yes. The figures are public, the same ones watchdogs and journalists read. Board members, consultants, and funders use the lookup the same way staff do.

Which organizations are covered?

501(c)(3) organizations that file the full Form 990 with revenue between $250,000 and $250 million, about 173,008 of them in this edition. Organizations that file the 990-EZ or 990-PF, group returns, and churches that do not file are not included. If you cannot find an organization, leave your email and we run the benchmark by hand.

What happens to my information?

The lookup itself stores nothing about you. If you unlock the full report, your name, email, and role are stored with the organization’s public figures in our CRM so the report link keeps working, and we record anonymous usage of the tool. We send nothing else unless you check the follow-up box. Our data privacy policy covers the rest.

Read the data privacy policy

Bring the benchmark to a working session.

We start from your report and your live data, and show what the 990 cannot: which donors, which segments, and what comes next.