Appeal emails, written with you
Drafts and edits an email’s copy and layout in the studio, with short paragraphs and one clear call to action.
Tighten the opening and make the gift button the only call to action.
Your next appeal email, drafted with you.
The Marketing Agent works beside you in Ignite Design Studio on appeal emails and on receipt, acknowledgement, and statement templates. Ask it to tighten the copy and layout, suggest subject lines and preheaders, show who the email will reach, or read how the last appeal did. More of your team’s time goes to the story and the ask. It drafts. Your team sends.
Appeal email draft
Year-end appeal
Email draft · Co-design session open
Open with one scholar’s story and keep a single call to action. The preheader is still blank.
- Subject: “Maya starts college in the fall”Subject line
- Suggested preheader that adds a new detail to the subjectPreheader
- First-name greeting kept as a personalization tokenPersonalization
- Unsubscribe and compliance footer left as isCompliance
Locked brand settings keptCompliance footer kept
Draft saved in the studioDraft
Nothing goes out until someone on your team sends it.
Every draft keeps
- Your brand settings
- Brand settings your admins locked stay as they set them
- Required content
- Unsubscribe links, compliance footers, and receipt language stay in
- Data from Ignite
- Donor and gift data read from Ignite instead of filled in
- Your send button
- It doesn’t send, schedule, test-send, or issue anything
From a half-written appeal to a read on how it did.
Ask in plain language while the draft is open. Changes land in the studio as you watch.
Subject lines and preheaders
Suggests subject lines and preheaders based on what the email says, and can set the one you pick.
Give me subject line options for the year-end appeal.
Receipts and statements, redesigned
Redesigns receipt, acknowledgement, and year-end statement templates for email and PDF. The required receipt and compliance content stays intact.
Make our year-end statement easier to read on a phone.
A look at the audience
Previews who an email will reach and reviews the segment or audience you picked, before anyone sends.
Who is in the lapsed-donor audience for this email?
Results, read plainly
Reads appeal results and campaign revenue, counted under your attribution settings, and explains how an appeal performed.
How did the spring appeal do?
Newsletter stories and subjects
In a Publications issue, it drafts a story from your prompt or tightens one you wrote, and suggests subject and preheader pairs from the issue’s stories without clickbait.
Tighten this story about the food pantry expansion.
Who reaches for it
For the people who write the appeal.
It works beside you in the draft. You keep the final say, and your team sends.
- Marketing and communications managers
- Annual giving managers
- Finance leaders, for receipts and statements
- 01
- When
- An appeal email is half-written.
- You get
- Copy and layout suggestions, applied in the studio as you watch.
- You decide
- What to keep, and what to undo.
- 02
- When
- Year-end statements need a refresh.
- You get
- A redesigned template that keeps the required receipt language.
- You decide
- Whether finance signs off on it.
- 03
- When
- The appeal results are in.
- You get
- A plain read of how the appeal performed under your attribution settings.
- You decide
- What to change for the next send.
How the agent works
Read, draft, check, hand back.
It works the same way on every request, from one subject line to a full template redesign.
01
Read
Reads the current draft, plus any audience or results data the request needs.
02
Draft
Writes the change as one complete update and applies it in the studio, so you never see a half-finished draft.
03
Check
Keeps locked brand settings, tracked links, personalization tokens, and required footers intact.
04
Hand back
Leaves the draft with your team. Sending and issuing stay with people.
A co-design session, as the agent works it.
Inside an appeal email draft
Every part a donor sees, plus the parts compliance needs.
The agent works on the whole email, from subject line to footer, and treats the required parts as fixed.
- 01Subject and preheaderShort, and written to work as a pair.
- 02OpeningA warm, concrete first line that earns the next one.
- 03StoryShort paragraphs built from facts your team supplied.
- 04Call to actionOne clear ask, where an ask belongs.
- 05PersonalizationSupported tokens only, such as the donor’s first name.
- 06FooterUnsubscribe and compliance content, kept in place.
Year-end appeal · Email draft
Draft savedOne story in short paragraphs, with a single call to action.
A subject and preheader written to work together.
- Greeting uses the first-name tokenPersonalization
- Locked header and brand colors unchangedBrand settings
- Unsubscribe and compliance footer keptCompliance
Locked brand settings keptCompliance footer kept
Want to see an appeal email draft built on your own data?
Book a working sessionGoverned by design
It drafts. Your team sends.
An email to donors cannot be unsent. So the agent drafts and edits emails, templates, and appeal details, and sending stays with a person.
See the governance modelSending stays with people
Sending and test sends are not among its permissions. It also doesn’t schedule, issue, void, or reissue anything. Those steps stay with your team, after your own review.
Required content stays in
The platform adds the unsubscribe footer to marketing email when it sends, and receipt templates keep a locked compliance block. The agent uses only the personalization tokens a template supports.
Your newer work wins
If someone saves a newer version while the agent works, it rereads the draft and keeps that person’s changes. Built-in templates can’t be edited, so it asks you to duplicate one first.
No invented data
Donor, gift, compliance, and results data come from Ignite, within the permissions it holds. It won’t make them up to fill a gap.
Start with one appeal. The send button stays yours. How much drafting you hand over is your team’s call.
Works from the campaign you already built.
No exports and no copying between tools. The agent reads what is already in Ignite Marketing.
- Email and template drafts
- Segments and audiences
- Appeals and campaigns
- Appeal results and revenue
Available in the email and document editors of Ignite Design Studio, in the chat panel beside the draft. Admins can rename it; the sample team above calls theirs Martin.
Where the work goes next.
View all agentsWeb Designer
Drafts and refines giving, event, and volunteer pages in your brand. Your team publishes.
See the agent
Retention
Ranks who needs attention this week and recommends the recovery move.
See the agent
Constituent Support
Campaign totals and donor answers from your live data, with sources shown.
See the agent
Proven foundation
Built from the ground up on a modern, AI-first architecture.
Ignite is a new platform, built by the team nonprofits have trusted with their constituent and financial data for over 15 years.
4.5/5
Average on G2.
20M+
Constituent profiles managed across the StratusLIVE platform family.
$1B+
In annual giving processed across the StratusLIVE platform family.
“A powerful tool that empowers our team members to not only enter new data but also see a historical perspective of our donors and corporate partners.”
Maria M.
Director of Investor Management
Verified review · G2
“Removes the need for manual import and export of data.”
Charmaine V.
Small-business nonprofit
Verified review · G2
Honest questions
The questions teams actually ask about this agent.
Straight answers on trust, control, and your data. The full security posture, providers included, is on the Trust & Security page.
Can the Marketing Agent send an email on its own?
It doesn’t. Sending and test sends are not among the Marketing Agent’s permissions, and it doesn’t schedule sends or issue receipts and statements either. It drafts and edits emails and templates in Ignite Design Studio. Your team reviews the draft and decides when it goes out.
Could the Marketing Agent remove our unsubscribe link or receipt language?
No. The platform adds the unsubscribe footer to marketing email when it sends, and receipt templates keep a locked compliance block. Built-in templates can’t be edited at all, so the agent asks you to duplicate one first. It uses only the personalization tokens a template supports, and your team reviews every draft.
Will the Marketing Agent make up donor stories or results?
Stories come from the facts your team supplies and what is already in Ignite. It won’t invent constituent, gift, compliance, or performance data. Results come from appeal metrics and campaign revenue under your attribution settings, and in a Publications issue it stays general when the source material is thin.
How is this different from writing the email in a general AI chatbot?
A general chatbot can write copy, but it can’t see your segments or how your last appeal did, and you still paste the result into your email tool. The Marketing Agent edits the draft inside Ignite Design Studio, keeps your brand settings and compliance content, and leaves sending to your team.
What if I am editing the same email?
Your work wins. If you saved something newer since the agent last read the draft, it rereads it and keeps your changes. You see its edits land in the studio as it makes them, and each update is complete, so you never review a half-finished draft.
I run annual giving. What do I actually get?
A co-designer in the appeal draft: copy and layout edits, subject line and preheader options, a look at who the email will reach, and a plain read of how the last appeal did. You decide what to keep, and your team sends.
Do our donor emails end up training an AI model?
No, not by default: prompts and outputs are not used to train foundation models. The Trust and Security page walks your reviewer through providers and the full data flow.
Watch an appeal email draft come together.
Book a working session and watch the Marketing Agent co-design an appeal email in the studio.