10 07, 2019

Data Health Tips for Donor Accounts

By |2019-10-10T19:03:02+00:00July 10th, 2019|Donor Management|0 Comments

There is data that is clean, right where it is supposed to be and meaningful to all who view it.  There is also data that is dirty, maybe a prospects State is misspelled, or perhaps a list of potential communication preferences has multiple values that mean the same thing.  And then there is data that is just plain in the wrong place, and therefore meaningless. I work on implementations, helping non-profits move from their old CRM to our platform, StratusLIVE 365 CRM. It is not surprising that donor databases get filled with some bad data, but what always surprises me is the lack of knowledge as to how it got so bad.  And, now that they see it, what are they going to do about it?  Identifying the cause is a significant 1st step in cleaning it up and moving forward. There are many possible causes for bad data, but [...]

3 07, 2019

Is your Donor Database a Goldmine?

By |2019-10-10T18:57:59+00:00July 3rd, 2019|Donor Management|0 Comments

There is so much data sitting right in front of your eyes.  If you work for a non-profit, you probably look at your donor database many times a day, or maybe not.  Maybe you have come to love your excel spreadsheet more and more because your database has let you down. The database of every non-profit should store information, a lot of information.  Yes, you need the name and address of your constituents, but you also need more.  You need to know gift information – how much, when, in response to what?  You need to understand how your donors are engaged with your organization, what are they doing with you?  Knowing this helps you craft your communication strategy in a way that is engaging and meaningful. Does your database tell you your donor has recently given a gift, attended an event, or volunteered for you?  If yes, is it actionable, [...]

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