Tips to Identify your Funders’ Centers of Influence

By |2019-11-11T15:36:49+00:00November 11th, 2019|Nonprofit Solutions|0 Comments

Imagine walking into a room filled with individuals who shared similar characteristics with some of your most loyal donors and contributors. These individuals understand your mission and vision, and they have a propensity to give. This room exists, and it’s filled with your donors’ centers of influence (COI). If you can successfully tap into this group, you have the potential to unlock an influx of new donor dollars. Identify your donor profile In order to identify your funders’ centers of influence, you must think back to your donor profile. Who is this individual? Where do they “hang out” both in online and offline communities? If you successfully identify these groups, you can identify additional individuals who may contribute to your cause. Since these individuals associate with one of your donors, they should be more inclined to donate to your cause as well, right? Let’s take an example by identifying [...]