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Ignite CRM

The fundraiser'scommand center.

Every relationship your organization holds, in one golden constituent record. Ignite CRM unifies individuals, organizations, and households with the gifts, communications, events, and volunteer activity that connect them.

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  • Deterministic duplicate matching
  • 30-day reversible merges
  • 80+ KPI classifications

The quiet tax

Your CRM was supposed to help.

Instead, most fundraising teams pay a quiet tax to their database every day.

01

Nine tabs deep before the first call

Researching one donor means the wealth screener, the giving history, last year’s event list, and somebody’s notes doc. An hour is gone before you dial.

02

The database eats the calendar

Updating records, merging duplicates, and repairing imports quietly consume the hours that were budgeted for donor visits.

03

Nobody trusts the numbers

Two systems, three exports, four versions of the truth. Every board meeting starts with an argument about whose report is right.

The database work disappears. The donor work gets better.

One record per relationship, an answer for every question, and a working day that starts on the donor instead of the data.

One golden record

Every relationship, resolved into one record.

Individuals, organizations, and households unify with the gifts, communications, events, and volunteer activity that connect them, so every fundraiser works from the same complete truth.

  • 360° profiles with core tabs, AI Analysis, and a full activity timeline
  • Donations, Relationships, Engagement, Timeline, Communications, and Insights in one place
  • A map view of your constituents for territory planning and regional campaigns
Camille Ortega · Constituent recordIndividual · Household · Organization tiesGolden record

GiftsCommunicationsEventsVolunteeringOne timeline

Ask in plain language

Find who you need the way you’d ask a colleague.

Plain-language search works across the record, and more than 80 KPI definitions drive the classifications that tell you who’s rising, who’s lapsing, and who’s ready for more.

  • Plain-language constituent search, no query syntax to learn
  • Donor Tier, Lifecycle Stage, Engagement Level, and Lapsed Status classifications
  • A 0 to 100 engagement score on every constituent, trended over six months
  • A query builder to turn any answer into a reusable segment
Lapsed donors who volunteered at last year's gala

Save as segmentClassifications from 80+ KPI definitions

The day’s work

A to-do list that lives on the record.

Task lists, scheduled outreach, AI-suggested next actions, and engagement timelines are built into the fundraiser’s day, so follow-through happens where the relationship lives, not in a personal spreadsheet.

  • Tasks, calls, meetings, and notes logged against the constituent
  • Next actions suggested by your AI teammates, waiting for your approval
  • Wealth and philanthropic screening from WealthEngine, DonorSearch, and Kindsight, integrated into constituent surfaces

Today's activities

Suggested next actionAwaiting review

Schedule a thank-you call after this week's gift

Suggestions wait for a personEvery action lands on the timeline

Data quality

A record that keeps itself clean.

Bad data is the tax every fundraiser pays twice: once when it goes in wrong, and again in every report that can't be trusted. Ignite CRM treats data quality as a platform job, not an annual cleanup project.

Duplicate detection

Incoming records and transactions match to the right constituent automatically, so duplicates stay out of your data.

Reversible merges

Every merge carries an audit trail and a 30-day reversal window, so cleanup work carries no fear.

A hardened data model

Deceased and anonymous handling, audit tracking, auto-numbering, and profile deactivation, built in.

Guided, validated imports

Imports map and validate before anything writes, with batch rollback if something looks wrong.

Working in the background

The filing does itself. The deciding stays yours.

Duplicate detection and household suggestions run on rules and queue what they find. Prospect scoring is produced from the record itself. Every one of them stops at a person.

Ignite CRM

See your donor data become one golden record.

See one live workflow in 30 minutes, with real data and no slide deck.

Book a working sessionBook a demoHow pricing works

The capability list

Everything in Ignite CRM.

One module, the whole record. Every capability below runs on the same live constituent record as the rest of the platform. There is no second database to keep in step.

The record

One profile per constituent, with everything that has ever touched it on the same page.

  • 360° constituent profileDonations, relationships and engagement on one page, with AI Analysis.
  • Activity timelineGifts, sends and registrations, logged as they happen.
  • Plain-language searchConstituent search with no query syntax, plus the Quick Search command bar (⌘K).
  • Profile map viewYour constituents on a map, for territory planning.
  • Engagement scoringA 0 to 100 score from five weighted giving and activity signals, trended over six months.

Keeping it clean

Matching is deterministic, merges reverse for 30 days, and the audit trail is kept.

  • Duplicate detectionExact, phonetic and full-text strategies.
  • Reversible mergesReversible for 30 days, audit trail kept.
  • Hardened data modelDeceased and anonymous handling, audit tracking, auto-numbering.
  • Guided, validated importsMapped and validated before anything writes, with rollback.
  • Communication preferencesPreferred channel, restrictions and suppressions on the record, honored on every send.

Scores and salutations

Standing computed from the record’s own history, and the right name on the letter.

  • Donor Tier & LifecycleTier from lifetime value, lifecycle from recency, engagement status.
  • 80+ KPI definitionsClassifications and measures computed from the record.
  • 45+ pre-built donor segmentsReady-made cohorts built on AFP, CFRE and CASE best practices, across lifecycle, retention, value and engagement.
  • Salutation & addresseeRule-driven and channel-aware, with bulk overrides, a rollback window and audit history.
  • Query builder & segmentsDescribe a query in plain language with Build with AI, preview it, and save it as a segment.

The working day

Every agent output lands on the record as a draft, behind an approval gate your team configures.

  • AI-suggested next actionsEach one arrives with a proposed next step.
  • Prospect scoringFour dimensions: capacity, affinity, propensity, linkage.
  • Portfolio managementTasks, calls, meetings and scheduled outreach.
  • Wealth screening integrationWealthEngine, DonorSearch and Kindsight (formerly iWave) screening on constituent surfaces.
  • Decision SimulatorTest whether a message can reach a constituent by channel, purpose and contact point before you send.

One record. Three ways to work it.

Gift officers, operations, and leadership work the same golden record. Each seat gets its own view of it.

  • The whole relationship on one page before you dial: profile, AI Analysis, and the activity timeline.
  • Ask for “lapsed donors who volunteered at last year’s gala” and get the list, not a report request.
  • Your AI teammates draft the next step; nothing reaches a donor until you approve it.
  • Capacity and philanthropy screening on the profile, not in a separate tab.

You're not choosing between CRMs. You're choosing between operating models.

A passive database compared with Ignite CRM, by dimension
A passive databaseIgnite CRM
Donor researchHours across wealth tools, exports, and tabsScreening data integrated with the record
DuplicatesThe annual data cleanup projectCaught on entry, merged with a 30-day undo
Finding constituentsA query builder and a report requestAsk in plain language, get the list
Who to focus onInstinct, memory, and a spreadsheetClassifications computed from 80+ KPIs
The record itselfStale the moment you export itLive, audited, and shared with every module

Proven foundation

Built from the ground up on a modern, AI-first architecture.

Ignite is a new platform, built by the team nonprofits have trusted with their constituent and financial data for over 15 years.

G2 reviews

4.5/5

Average on G2.

20M+

Constituent profiles managed across the StratusLIVE platform family.

$1B+

In annual giving processed across the StratusLIVE platform family.

National FFA Foundation

33%

Increase in average gift amount

18% — increase in total fundraising contributions.

Read the National FFA Foundation storyOn the StratusLIVE platform family
“Removes the need for manual import and export of data.”

Charmaine V.

Small-business nonprofit

Verified review · G2

“One source of the truth about our contacts, donors, and partners that is easily kept up to date.”

Robert W.

Director of Fundraising Operations & Digital Solutions

Verified review · G2

Read the reviews on G2All customer stories

Questions

Asked by every team that switches.

Direct answers, because you've sat through enough vendor slides.

Book a working session
We’re on a legacy donor database. How painful is the switch?

Less painful than staying. Your data comes across with AI-assisted import: mapping, validation before anything writes, and rollback if something looks wrong. Implementation is guided, requires zero custom code, and is scoped before you sign, so you know what the switch involves well before the old contract ends.

What does Ignite CRM cost?

Pricing is revenue-based and direct, with no per-seat fees and your complete quote in writing before you sign. Add a gift officer, a volunteer coordinator, or the whole events team without a licensing conversation. AI teammates are included in every subscription; intelligence is not a premium tier.

Will a small team actually adopt this?

Ignite CRM is built for the two-to-five-person development shop, not a Fortune 500 admin staff. Plain-language search replaces query syntax, the Quick Search command bar (⌘K) replaces hunting through menus, and activities keep the day’s follow-through on the record instead of in someone’s head.

How does duplicate detection actually work?

Deterministic matching runs as data arrives, so incoming records and transactions attach to the right constituent instead of creating a lookalike. When records do merge, every merge is audited and reversible for 30 days. It is data quality as a platform job, not an annual cleanup project.

How does Ignite handle salutations and addressees?

A rule-driven engine generates channel-aware salutations for individuals, households, and organizations: preferred names, professional titles, gender-neutral defaults, and couple and partner handling included. Overrides work inline or in bulk, every change is audited, and a rollback window covers mistakes. The same styles carry into email, direct mail, invitations, and receipts.

Can the AI change our data without us knowing?

Agents default to read-only, write capability is granted per agent, and writes use the approval gates your team configures. Every action lands in an audit trail: what was proposed, who approved it, and what changed, so nothing changes without a record your team can see. Your data is never used to train public models. Human-led, AI-assisted is the architecture, not a tagline.

Walk through the CRM command center.

See one golden record, plain-language search, and a day's work prepared for your approval.

Book a working sessionBook a demoSee the Platform