01
Stale the moment you export
The segment is accurate when you pull it and wrong by the time the email goes out, because the record kept moving and the CSV did not.
Ignite Marketing
Campaigns built onlive donor data.
Ignite Marketing runs on the same record that holds gifts, relationships, and engagement. Build a live audience, draft with the tone and framework you choose, and send from the platform where the results land.
- Email, SMS, direct mail & push
- Nothing sends until you approve it
- Nonprofit email template library
Ignite Marketing
Search emailsAudiencesSegments, classifications, and filters saved as reusable groupsNew audience
AudienceBuilt from
Mid-level donors who are LYBUNTSegment + giving range
Major givers who are LYBUNTSegment + giving range
Engaged annual supportersClassification + engagement
Leadership circle prospectsClassification + rating
Fall appeal general audienceSaved filter
Build the audience once · reuse it on every appeal
Fall Harvest Festival inviteEmail draft · Co-design session openDraft · Saved
SubjectYou're invited: Fall Harvest Festival
You're invited
Fall Harvest Festival
Tuesday, November 3 · 2:00 PM EST
Charotte City HallCharlotte City Hall· Charlotte, NC
MMartin · Marketing AgentRead the draft · Reviewed the structure5 fixes flagged
Typo: "Charotte" should be "Charlotte"Checked vs event data
Body copy ends with a double periodCopy
Preheader text is still blankDeliverability
What would you like to tackle first? Martin can fix all the copy issues in one pass.
Drafting only · Humans send
Fall Harvest Festival inviteEmail draft · Review & sendCopy pass applied
SubjectYou're invited: Fall Harvest Festival
You're invited
Fall Harvest Festival
Tuesday, November 3 · 2:00 PM EST
Charlotte City Hall · Charlotte, NC
Sending to
Fall appeal general audience · Saved filterDrafting only · Humans send
CampaignsYour big-picture efforts, with appeals, events, and pages underneathNew campaign
Active campaigns12Live appeals8Campaign revenue$412,600
CampaignGoalAppealsStatus
Legacy for Every LearnerLEG-2026$2.5M3Published
The Cornerstone CampaignCORNERSTONE$2.0M1Published
Building the Future CapitalCMP-01002$850K2Published
Spring Food DriveSFD-2026$120K4Draft
Appeals, pages, and events roll up to the campaign that owns them
The list-export tax
Every campaign starts with an export.
Pull the segment, clean the CSV, load the email tool, and hope the list is still true by the time you hit send.
02
Sync lag between tools
The marketing platform and the CRM trade files on a schedule, so this morning’s gift is not in tonight’s send.
03
Two versions of the results
Campaign performance lives in a separate dashboard with its own numbers, so nobody is sure which report finance will recognize.
Plan, structure, and send from one record.
Campaigns, appeals, and audiences are platform entities, not exports, so the plan, the message, and the results stay connected.
Campaign structure
One campaign. Every working detail.
Purpose, schedule, goal, and status live on the campaign record, with appeals, donation pages, events, and fundraisers connected underneath it: one structure that rolls up cleanly.
- Campaigns, appeals, and touchpoints as platform entities, not exports
- Campaign structure enforced across every appeal
- Goals, dates, and status visible where the work happens
Appeal management
Every appeal stays in campaign context.
Appeals carry their type, status, sent volume, and revenue alongside the campaign they serve, so results read in context instead of in a separate tool.
- Appeal type, draft status, sent volume, and revenue in one view
- A five-step campaign wizard: type, audience, content, schedule, review
- Send orchestration across email, SMS, direct mail export, and push
Personalization at scale
Describe the audience. Shape the message.
Segmentation and personalization run on the full record. AI drafting uses the tone, readability level, and framework you choose.
Natural-language segmentation
Describe the audience (“lapsed major donors who attended events last year”) and Ignite builds the segment, shows the count, and predicts response.
Visual email builder with AI Creative Director
Drag-and-drop creation with a real-time AI panel: sentiment analysis, one-click refinements, and a chat for iterating on copy.
AI drafts with your direction
Choose the tone, readability level, and copywriting framework before the first draft.
Smart Ask personalization
Optimal ask amounts and personalization variables drawn from live giving history, engagement level, and interests.
Your team edits the AI draft. Nothing sends until you approve it.
Ignite Marketing
Watch a segment build itself from plain English.
See one live workflow in 30 minutes, with real data and no slide deck.
The capability list
Everything in Ignite Marketing.
One module, the whole workflow. Every capability below works on the same live record as the rest of the platform.
Campaign structure
Campaigns, appeals, and touchpoints as platform entities.
- Campaigns, appeals & touchpoints
- Campaign hierarchy across appeals
- Campaign creation wizard
- Campaign dashboard & analytics
Audiences
Reusable targeting groups, composed on live data.
- Natural-language segmentation
- Visual Canvas audience composition
- Visual query builder & quick tags
- 45+ pre-built segments & reusable audiences
Content
On-brand creative, drafted where the send happens.
- Visual email builder & AI Creative Director
- Nonprofit email template library
- AI content generation with chosen tone and framework
- Smart Ask personalization
Sending & health
Every channel, with preferences honored on every send.
- Static, dynamic & Smart marketing lists
- Email, SMS, direct mail export & push
- Communication preferences on every send
- Contact import & database health
Stop exporting lists. Start sending from live data.
| A synced marketing tool | Ignite Marketing | |
|---|---|---|
| Your data | A CSV that’s stale on arrival | The live record, always current |
| Segments | Rebuilt for every send | Reflect this morning’s gifts |
| Content | A separate authoring tool | Native email and SMS with AI drafts |
| Targeting | Filters you maintain by hand | Plain-language segments and audiences |
| Results | A dashboard with its own numbers | One KPI engine finance recognizes |
Proven foundation
Built from the ground up on a modern, AI-first architecture.
Ignite is a new platform, built by the team nonprofits have trusted with their constituent and financial data for over 15 years.
4.5/5
Average on G2.
20M+
Constituent profiles managed across the StratusLIVE platform family.
$1B+
In annual giving processed across the StratusLIVE platform family.
“One source of the truth about our contacts, donors, and partners that is easily kept up to date.”
Robert W.
Director of Fundraising Operations & Digital Solutions
Verified review · G2
“A powerful tool that empowers our team members to not only enter new data but also see a historical perspective of our donors and corporate partners.”
Maria M.
Director of Investor Management
Verified review · G2
“Removes the need for manual import and export of data.”
Charmaine V.
Small-business nonprofit
Verified review · G2
Questions
Asked by every team that switches.
Direct answers, because you've sat through enough vendor slides.
Book a working sessionHow is this different from a marketing tool synced to our CRM?
There is no sync. Marketing reads the same live record that holds gifts, relationships, and engagement, so a segment reflects this morning’s gifts, not last week’s export. When a donor gives or lapses, the segment already reflects it.
How does segmentation work?
Build from a catalog of 45+ pre-built segments, describe the audience you want in plain language, or compose audiences visually on the Visual Canvas with audience size and predicted response shown as you work. Segments combine into reusable audiences, and they stay current because they are never exported.
Where does AI fit in the marketing workflow?
In the targeting and the drafting. Plain-language segmentation builds the audience, and AI generates copy from the tone, readability level, and copywriting framework you choose. Smart Ask personalization tunes ask amounts from live giving history. Nothing sends until you approve it.
Which channels does Ignite Marketing deliver?
Email, SMS, direct mail export, and push notifications, delivered natively from the platform record, with channel, frequency, and topic preferences honored on every send.
Do we still need a separate email tool?
No. The visual email builder pairs drag-and-drop creation with an AI Creative Director panel, and a library of nonprofit email templates arrives with your brand colors, logos, and typography applied automatically.
See a campaign run on live data.
Watch a segment build from this morning's gifts, then draft the message beside it.